Hi friend,
I’ve been slinging software for most of the last decade. On the coasts, that usually meant chasing meetings and waiting weeks for a simple yes or no.
Then I came to Bentonville.
Decision makers were here. They’d meet in person, sometimes with just a day’s notice. And then the craziest thing would happen: they’d introduce me to their peers. Ten back-to-back meetings in a single day became normal.
That’s when it clicked. Bentonville isn’t just Walmart’s hometown. It’s the retail value-chain capital of the world. The buyer is here. The CPGs (about 1,400 of them!) are here. The logistics backbone and the talent are here, too.
And when you layer in a culture where people actually show up, open their networks, and want you to win, something unusual happens: an entire value chain in one place, moving faster than anywhere else
The history, the proof points, and the companies born here tell the same story.
Read about it here →
